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Why do small to medium businesses need online marketing? Ask yourself these questions. When was the last time you opened the Yellow Pages to search for business information? When was the last time you looked through the paper searching for product information? What do you do during commercial breaks on the TV? The way most businesses reach their customers has changed considerably in a very short space of time with advancements and portability of technology.
Online marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website or social media and convert them to customers. Millions of people are using the Internet each day to search for things they need. People in your community are searching for the products and services you provide. Internet marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website or social media channel appears at the top of the search results.
There are number of strategies that can be employed to do this. You can use free strategies to help search engines look favourably on your site. These can include on-page optimization that makes sure your website itself is properly designed and using outbound marketing such as newsletters. There are also paid search strategies. These involve buying advertising to bring visitors to your site through social media or pay per click such as google adwords.
Have your keyword listed across 10 suburbs (Google top 10 listings). This plan is only $250 ($25 per suburb per month) less until they reach top rankings.
Have your keyword listed across 20 suburbs (Google top 10 listings). This plan is only $400 (less until they reach top rankings).
Get your Website Performing
Why do small to medium businesses need Search Engine Optimisation (SEO)? The way most businesses reach their customers has changed considerably in a very short space of time with advancements and portability of technology. When was the last time you used the Yellow Pages to search for business information?
A well optimised website is a good first step, having a fully responsive site with content relevant to your targeted audience that is easy to navigate and been fully read by google is a good starting point. Why would you want to miss out on website traffic from people who are searching for your product or service?
According to data from Google, 4 out of 5 consumers use a search engine to find information about local businesses from store directions to opening hours and more. Even if you have a website, your target audience may not be able to find your business if it is not ranking for relevant keywords.
But with billions of active websites, competition for search engine rankings is higher than ever. This is where SEO comes in as it plays a pivotal role in helping your site rank for your target keywords.
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Office: (08) 8387 5559
Brad: 0477 779 978
Gaylene: 0417 555 053
Hallett Cove, Adelaide SA