With all the hustle and bustle of the festive season over, the first few months of the year can be a great time to have a good, hard look at your business’s online presence and work out what has worked well and what hasn’t. This will give you a great idea of where to spend your future marketing dollars. If you’re new to online tracking or not sure where to start, here are our top 4 things you should be considering to help improve your online presence.
1. Website Traffic
Do you know where your traffic is coming from on your website? High traffic is great but not if it’s all coming from outside the area where you need your customers coming from. Are you getting click throughs from any Social Media platforms you’re using for your business? If not, it might be time to take a look at how to improve that. Is any of your website traffic coming from online directories such as such as Truelocal and Hotfrog? If you’re paying for any of these listings and tracking where your traffic is coming from, it makes it very easy to decide whether to increase or decrease your spend on this form of advertising. This is where website reporting really pays off, it helps you to make valuable business decisions about where your advertising dollar is best spent.
If your business does not currently have an online presence, maybe now is a good time to consider it. There are many options out there that don’t have to cost a lot of money from a website to a Facebook or Instagram page.
2. SEO – Search Engine Optimisation
SEO in a nutshell is helping increase the visibility of your website when customers are searching for your services or products. If you are currently working on SEO for your business do you need to update or refresh your keywords? Have your current keywords improved or declined over the last 12 months. Keeping your SEO updated and current is important so that you’re making the most of your spend.
3. Social Media
The ROI on Social Media can be hard to calculate but if you are using this for your business here are a few things you can check on. How is your engagement looking for your posts? One of the new changes that Facebook have made in their algorithm recently is that business posts with higher likes and comments will show first in people’s newsfeeds. Has your following grown? If you’ve done any advertising what were the results like? Facebook advertising can be a very cost effective option and a great way of reaching new customers in a very targeted area. Using the ‘Insights’ page on your business Facebook page is a very quick and easy way to see just how your page is performing and if you need to make adjustments.
4. Digital Marketing.
Two of the most commonly used types of Digital Marketing are Google Adwords and E-newsletters and these are a key way of growing your business in 2019. Easily trackable, digital marketing allows you to utilise rolling campaigns to help improve your ROI as you progress. E-newsletters are a fantastic way of keeping in touch with previous clients and helping you stay in their minds for when they might need you next. A newsletter or email can be as simple or complex as you need and even only sent quarterly. Google Adwords can help your business be found by potential customers searching for your products and services which is pay per click.
We are always happy to have a chat and go over what online platforms, digital marketing and reporting requirements would best suit you and your business. We are available at a time that suits you 8am to 8pm (7 days). Office 8387 5559 Brad 0477 779 978